Best Digital Rebrand: Bronze at the DIAs 2018

Following our earlier shortlisted entry for the Digital Impact Awards, we headed down to London to celebrate our work on the web build and digitisation of the PegasusLife brand. 


We needed to match the PegasusLife online presence with the experience we had when we visited their properties: exclusive, contemporary, premium. We also had to make sure that we made a positive difference to the CX of the primary and secondary target audiences, making browsing less confusing, increasing engagement and especially tackling the issue of 28+ properties existing on separate sites. More on that in our case study.

Launched earlier this year, has seen early successful results in CRO including a 31% increase in UK users, 23% more new users, lowered bounce rate to 25% and an increase in enquiries in the first four months since launch.

On top of that, the browsing habits of the primary (65+ audience) and secondary audiences (55-64) have also seen significant improvements: 65+ users increased by 45%, 65+ new users increased by 41%, leading to a 37% increase in sessions for this audience.

In the words of the client, "Freestyle got to grips with the complexity of multiple property developments and have produced us a site we’re all really proud of, and an exciting vision of the future" (Collette Masso Del Llano, Digital Marketing Manager, PegasusLife).


Having recently been shortlisted for the B2B International Marketing Awards and the Midlands Business Awards, we look forward to updating you on the results early next year. 


More on the work with PegasusLife:

✅ Case Study: PegasusLife - Redefining the online experience web build

✅ Blog: Two successful website launches in consecutive weeks

✅ News: Freestyle shortlisted for B2B and Digital Awards

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