News
| by Alan Cooper 
Using your customer mapping to inform your digital strategy
We looked at the concept of customer mapping, and how the buyer lifecycle can benefit an entire digital strategy.
The Freestyle team impressed us with the speed with which they understood our business. They delivered our new oneadvanced.com website exactly as they promised to and we look forward to our ongoing partnership.
Natalie O’Rourke, Head of Creative, Digital and Web Marketing, Advanced
PegasusLife is setting out to reinvent the way we think about retirement living. We took their previous core site and multiple individual property development sites and have brought them into a single site with a new brand identity, creating a consistent and rewarding experience for the visitor.
It’s early days for results, but both sites are benefitting from moving onto Episerver’s DXC cloud platform, enabling us to provide personalised user journeys and a powerful marketing platform for both clients.
We’ve been delighted with the whole process of revitalising the pegasuslife.co.uk website. Freestyle got to grips with the complexity of multiple property developments and have produced us a site we’re all really proud of, and an exciting vision of the future.
Collette Masso Del Llano, Digital Marketing Manager, PegasusLife
Alan Cooper, Freestyle’s co-founder said, “We’re delighted to be working with forward-thinking innovative businesses as well as lovely people! It’s great to be able to launch two significant sites, both on Episerver, within a few days of each other, and both on time and on budget. We’re looking forward to working with both Advanced and PegasusLife on future enhancements.”
Work with us.
Guy
Brown
Technical Director
Guy's been at Freestyle for over 12 years. When it comes to technology - he's the person we turn to. Whether it's a web build, integration or Freestyle Partners Digital Asset Management, speak to Guy about your next project.