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What if you could book your holiday based on how you want to feel…

The holiday search experience isn't fit for purpose.


We go on holiday to change how we feel, but we book our getaways based on destination names, endless choice and how other people experience places. It's often confusing, frustrating and tedious.

How could we possibly know if our holiday choices will deliver on our expectations, when the search experience doesn't allow us to express what we're looking for?

We asked ourselves… how else could bookings happen?

And how could technology be used to reimagine this experience?

Let your senses guide how you feel

Gini will use soundscapes to create your perfect holiday atmosphere.


A smile goes a long way

Gini detects pure moments of joy to help surface your ideal holiday.

Learning what tickles your tastebuds


Swipe away the experiences that aren't your vibe, and get inspired by the ones that are. Gini will use them to narrow down your getaway choices.


Discover moments of togetherness

Find out how your holiday vibes with the rest of your friends and family. 
...because what’s relaxing to some, can be stressful to others.

Curate your atmosphere, your moments, your space.

Gini will find rich experiences that match them, so you won't be second-guessing your final choice of destination.

How Gini started


We didn’t need research to highlight that post-Covid, people are desperate to go away. But our most recent paper made us challenge the travel search experience. When people want the freedom to plan, dream, change the way they feel and connect with others, we asked “How else could we do this?”

How can we say goodbye to heavy thought processes, long holiday searches and struggling to please everyone in the group?




Our answer was Gini - an ingenious concept for a platform that will allow you to curate, share and book the holiday you want, based only on how you want to feel when you get there.

A vision for a tech-infused ecosystem, but tech is not the star here. The experience is.

An experience where you create a collection of getaway moments, with sound, tastes, views... Beyond destination. One where the most frustrating parts of the booking process are replaced by sensory-led exploration, to unlock holiday decisions that are true to you.

In this vision, technology redefines the dreaming and planning phases of travel.


We bring clarity to complexity with digital products.


Get our latest thinking from the world of travel


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