The Great British
Postcard Competition

Award-winning UGC campaign makes
a mark on the British design community

Content marketing to recruit the best young print designers

Saxoprint is one of the leading online printing services in Europe. We launched their community platform ProStudio to help establish their brand in the UK and shake up the print market.

After building and testing the platform, we needed a recruitment strategy to encourage UK designers and businesses to register for ProStudio and enjoy the benefits of a new online print community.

Saxoprint needed to engage with an audience of graphic designers, illustrators and artists in a meaningful way that would harness the power of social media and organic search. Our solution had to be something that connected with the genuine passions of this creative audience.

Solution.

Bringing the design community together

We created ‘The Great British Postcard Competition’ (#TGBPC) led by head judge John Lydon, the ex-Sex Pistols and PiL frontman. The campaign was designed to bring the Saxoprint brand and ProStudio community to the attention of top British design talent, and appeal to the creative heart of every designer.

The online competition challenged the design community to capture modern Britain on a postcard. At a time of political upheaval and profound technological change, #TGBPC presented an opportunity for creatives to express their unique perspectives on the state of the nation.

John
Lydon

Sex Pistols, PiL and Head Judge in TGBPC

"I was overwhelmed by the entries. It made my decision making process difficult, because I became so involved with each little postcard achievement. I just let them hit me emotionally."