Reimagining the Bostik Web Estate
As global leaders in the adhesive sector, Bostik were in need of a suitably powerful web presence. Increasing engagement with their brand online meant reimagining their use of digital to truly connect with their customers. Taking inspiration from other disruptive startups, we streamlined Bostik’s web estate, while applying the audience-centric principles more commonly associated with B2C websites to the world of adhesives. Now, Bostik.com represents a smart digital ecosystem of websites and communications channels, functioning across 36 countries from one central domain.
Using the Episerver CMS
We built Bostik's smart digital ecosystem on the Episerver CMS, taking full advantage of its capacity for globalisation. Using Episerver's flexible site templates, COPE (Create Once Publish Everywhere) functionalities and sophisticated language tools, we were able to control all of Bostik's communications channels from one central hub, while allowing country sites to target their customers with tailored content. Learn more about our experience with Episerver The result? A corporate website that attracts new customers, drives sales and wins multiple awards!
Say Bye 2 Boring
Our latest infographic demonstrates how we applied a combination of innovative strategy, smart technology (like the Episerver CMS) and audience-centricity with award-winning results – allowing Bostik to say ‘Bye 2 Boring’ once and for all!
If like Bostik, you are looking for an Episerver partner to develop an award-winning digital solution, please get in touch.