Launching Experience Freedom's online platform: MVP-style


We got to indulge our love of the great outdoors with a new client – Europe’s biggest touring brand: Caravan and Motorhome Club.

A visual need for a luxurious experience

To mirror the luxurious experience of glamping, the site needed to showcase high spec accommodation (think spacious yurts and double glazed ‘glamping pods’) and provide effortless booking across desktop and mobile. We responded with a clean, intuitive and image-led interface to highlight comfort and inspire adventure.


Source: Experience Freedom Camping Pods

"Experience Freedom is central to the evolution the Caravan and Motorhome Club brand. We see Freestyle as the perfect fit for helping us to engage with a new generation of explorers."

Georgio Sfakiotakis, Digital Manager at CAMC


Agile development through MVP approach

With a tight deadline and expectation of growth, we took a minimum viable product approach (MVP) focusing on speedy delivery of key features and a robust back-end system. Our close collaboration with the CAMC team allowed for agile development and reduced risks.

In just two months, Experience Freedom was taken from a concept to a fully-functioning online business. And from London to the Lake District, we can expect many more people to carry on glamping.

It’s great to have CAMC on board as new client. We quickly developed a great collaborative relationship which meant decisions could be made quickly and effectively to keep us focussed on the launch of the new brand.

Katy Smith, Project manager at Freestyle Interactive

Work with us.


New Business Director

Alan is Freestyle’s Founder and New Business Director. Get in touch with him for more information on the work we do, Freestyle Partners (DAM) and your upcoming project.

01926 652060

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