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The Caravan and Motorhome Club needed a digital platform to promote their glamping sites and encourage people to ‘experience freedom’ in some of the UK’s most picturesque spots.
A visual need for a luxurious experience
To mirror the luxurious experience of glamping, the site needed to showcase high spec accommodation (think spacious yurts and double glazed ‘glamping pods’) and provide effortless booking across desktop and mobile. We responded with a clean, intuitive and image-led interface to highlight comfort and inspire adventure.
Source: Experience Freedom Camping Pods
"Experience Freedom is central to the evolution the Caravan and Motorhome Club brand. We see Freestyle as the perfect fit for helping us to engage with a new generation of explorers."
Georgio Sfakiotakis, Digital Manager at CAMC
Agile development through MVP approach
With a tight deadline and expectation of growth, we took a minimum viable product approach (MVP) focusing on speedy delivery of key features and a robust back-end system. Our close collaboration with the CAMC team allowed for agile development and reduced risks.
In just two months, Experience Freedom was taken from a concept to a fully-functioning online business. And from London to the Lake District, we can expect many more people to carry on glamping.
It’s great to have CAMC on board as new client. We quickly developed a great collaborative relationship which meant decisions could be made quickly and effectively to keep us focussed on the launch of the new brand.
Katy Smith, Project manager at Freestyle Interactive
Work with us.
Alan
Cooper
New Business Director
Alan is Freestyle’s Founder and New Business Director. Get in touch with him for more information on the work we do, Freestyle Partners (DAM) and your upcoming project.