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Case study | University of Roehampton

A better digital experience, an
empowered marketing team 


We built a new website in Optimizely and delivered unique tools to serve higher education audiences worldwide

University of Roehampton provides higher education to thousands of students every year and produces world-class research to change the world for the better.

Following a rebrand, the University was looking for an Optimizely partner who could take their new website designs and translate them into a great digital experience. We were commissioned to deliver this project based on our extensive experience creating Optimizely environments.

 

The challenge.

Although in line with the University of Roehampton's branding, the new, sleek web design had not been created platform-specific or with a clear experience in mind, which posed an early challenge in the build process. We worked closely with the third party branding studio and the University's team in order to surface the intended outcomes and rethink the UX journey. We redefined the user interface and delivered this build on time and on budget, to a client who was extremely pleased with the Freestyle way of working. 

Digital solution.

Homepage optimisation
 

We reviewed emotional analytics reports and used these learnings to inform UX, design and content on a newly redesigned homepage. Taking a mobile-first approach, we surfaced more relevant content and improved Optimizely Find by adding an intuitive search function for quicker and more accurate navigation.

Results

20.25% increase in page course views


for undergraduate and postgraduate courses, arriving from the homepage

Homepage bounce rate decreased by 16.84%


in the month after the new homepage went live

10.43% increase in course page views


across undergraduate and postgraduate course pages

Let's get started.

Drop Jake a line to chat about your next project.