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The business of the student experience


Three strategic areas to maximise connection, retention and revenue growth for British universities in 2022

A paper for people looking to innovate the university experience through strategy, marketing and digital.

Rising costs and challenger brands are threatening the higher education sector. What is the lasting impact of the pandemic? What else is affecting the market of the British university?

We’ve identified the areas of opportunities that universities could make headway in or even disrupt themselves, to help stand out to prospects, drive further revenue and create better outcomes for their students.


In this paper you'll find:

◼︎ Why universities are on the brink of disruption and how you can help it

◼︎ The state of the market through research-powered insights

◼︎ Strategic advice and questions to help you begin ideation and experimentation for new solutions and out of the box ideas


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